New Month! New Experience!
LIP OF THE MONTH is a monthly showcase featuring a color and or a new P.U.R.E. Lip Experience from the P.U.R.E. Lip Line. Be sure to check out Lip of the Month as you shop for your Perfection Under Raw Elegance!
ROYALTY
Royalty represents all the beautiful Women around the world. A transparent / sheer look on every lip shade. Wear ROYALTY because you are every Women everyday. Sing, "I'm every women, it's all in me... anything you want done baby, do it naturally" with Royalty!