P.U.R.E. Lip

Perfection Under Raw Elegance

Exude Your Inner Beauty

There's a P.U.R.E. lip color for every shade, mood, and occasion. Explore the variety of options to bring out the radiance within each and every day.

It's All In The Lips

FIRE Engine

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Royalty

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Secreci

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Rozn Gold

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Plush

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New Month! New Experience!

LIP OF THE MONTH is a monthly showcase featuring a color and or a new P.U.R.E. Lip Experience from the P.U.R.E. Lip Line. Be sure to check out Lip of the Month as you shop for your Perfection Under Raw Elegance!

White Cloud

WHITE CLOUD w/ Brown Lip Liner
Clear, mysterious, the tone is based on your lip color, behold your own while you enhance your true beauty!

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