Presenting healthy options to the world of cosmetics, P.U.R.E LIP’s collection of captivating lip wear is designed to help everyone feel beautiful inside and out, indulging in the moments that matter – both big and small. 
Mother Nature is the motivation behind our lip wear. Every product is vegan, cruelty free and safe for sensitivities. Our In-house team carefully crafts innovative shades that are not only fashionable but aid in maintaining overall lip health. The current range of fifteen gloss shades promote hydration through a non-sticky yet creamy formula with a touch of shimmer, ideal for daily wear or a glam evening! The glosses are currently complimented by six lip pencil options to line your smile with.
P.U.R.E LIP lives at the intersection of beauty, culture and change, committed to making the world an elegant playground. From sustainable practices to inspiring young beauties to shine, P.U.R.E LIP nurtures our community with safety, style & grace! ‎‎
Maria L Bland | CEO & Founder
Founded and led by Maria L. Bland, a Wife, Mother, and entrepreneur, P.U.R.E. LIP is redefining the role that beauty can – and should – play in our lives. As a leader in business, Maria harnesses the power of focused determination, showing up and putting your best face forward. 
Watching her then teen daughter’s love of cosmetics, Maria set forth to develop safe lip gloss for them and their friends to wear. Kennedi, Cameron & Cachet provided their mom insight to what’s wanted but currently lacking in their lip collection. This dynamic Mother-Daughter team went on to research, test, and ultimately create the P.U.R.E. LIP brand. 
Now as young women, the daughter trio alongside Maria intentionally use their cosmetic platform to encourage and educate from a unique perspective inspiring young women to recognize that their beauty (however defined) is perfection!